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Common mistakes when selling a house on your own
By GoGo Estates – Expert tips and strategies to make selling your home a success
Selling a home may seem simple at first glance: you take some photos, publish an ad and wait for the buyers to arrive.
However, in practice, the process is much more complex than it seems.
At GoGo Estates , with over two decades of experience in the real estate market, we have seen how many homeowners repeat the same mistakes when trying to sell on their own.
Below, we tell you about the most frequent pitfalls and how to avoid them to achieve a successful sale .
⚖️ 1. Setting an inappropriate price
One of the most common mistakes is setting a price that is too high or, in some cases, too low.
A price outside the market range can cause your property to go months without receiving any visitors, or you may end up losing money without realizing it.
? At GoGo Estates we carry out professional valuations based on real market data , helping you set a competitive and fair price that attracts real buyers.
? 2. Not preparing the property before showing it
First impressions matter, a lot.
Many sellers don't take the time to tidy up, clean, or repair minor defects, which can drive away potential buyers.
A little home staging (visual presentation of the property) can make a big difference.
? At GoGo Estates we have experts in real estate presentation and photography who know how to highlight the best of each property and capture attention from the first glance.
?️ 3. Ads with unattractive photos or descriptions
Dark, blurry, or poorly framed photos make an advertisement go unnoticed.
Furthermore, generic descriptions (“nice house in a quiet area”) do not add value or generate interest.
? Our team uses professional photography, video, and optimized descriptions to make your property stand out on top portals and networks.
? 4. Lack of legal and documentary knowledge
Selling a home involves much more than agreeing on a price: you have to handle contracts, energy certificates, deeds, property registry notes and tax obligations.
A mistake or an omission can delay, increase the cost, or even cancel the operation.
? At GoGo Estates we accompany you throughout the entire legal and administrative process , ensuring that each step is carried out correctly and without unforeseen problems.
? 5. Not knowing how to negotiate with buyers
Negotiating isn't just about talking about price. It requires experience, empathy, and market knowledge.
Some sellers, wanting to close quickly, accept offers lower than what they could actually get.
? GoGo Estates agents are trained in negotiation and communication techniques to help you get the best possible deal .
? 6. Lack of dissemination and marketing strategy
Posting an ad on just one portal is not enough.
Today, selling a home requires a comprehensive digital strategy : presence on social networks, national and international portals, targeted advertising and professional content.
? At GoGo Estates we promote each property on international platforms and through our own networks of foreign buyers , maximizing its visibility.
✅ In summary
Selling a home yourself might seem like a good way to save on commissions,
But in reality, it can be more costly in terms of time, effort, and results .
With the professional help of GoGo Estates , you can sell your property faster, without complications and at the best possible price .
? Do you want to sell your property successfully?
Contact us today:
? GoGo Estates
? Experts in real estate sales and management
? Ronald Goosen – 615 282 151
? hola@gogoestates.com
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